Conventional wisdom holds that nobody wants to buy real estate in the winter. The daylight hours are too short to view homes after work while the sun is out, freezing temperatures keep buyers inside their warm homes, and snow makes trudging to open houses an avoidable ordeal.
Except selling during cold weather offers two important advantages. First is low competition. Every other seller will have pulled their propertty off the market. Second is the influx of new buyers. Former residents return to their hometowns to attend reunions and join family holiday celebrations. Their temporary visit can turn into a permanent stay if they buy your home.
Selling in the winter requires different strategies than the summer. Here are a few you can try:
- Clear a path. No potential buyers can marvel at your modern floor plan or up-to-date bathroom if they can't reach your front door. Remove any snow from the roads they have to drive and the paths they have to walk to get to your place. Don't forget to clear any areas that you want them to visit as well, such as your deck with its expansive views.
- Protect against outside air. Unless you want buyers to wonder if your home has adequate insulation, don't allow cold drafts to intrude into your warm spaces. Seal all cracks that allow outside air to come in. Add weatherstripping around windows, doors, and vents. Turn up the heat when potential buyers come to visit.
- Remind them of home. You want your buyers to imagine themselves spending a cozy winter in the comfort of your home. Remind them of happy childhood times by setting out decorations appropriate to the holidays, such as wreaths, garlands, and poinsettias. Bake some cookies just before they come, so a pleasing smell fills your kitchen. They also have something fresh and warm to munch on while touring your home.
If these tips make you want to list your home for sale, please contact us.